The Saudi Research and Media Group (SRMG) launched "Manga Arabia" project to empower Arab generations and stimulate their imagination and creativity in the field of shaping and making the future, by enriching Arab content with purposeful, safe, reliable and high-quality cultural content, inspired by the culture of our societies and the authenticity of our Saudi and Arab values; As well as through translated content inspired by international works, produced in Japan.
Manga Arabia, which seeks to attract about 180 million Arabs towards leisure reading – according to a media statement by the group – includes the launch of two magazines in Arabic, one of them: "Manga Arabia for Kids", concerned with creating content catering to the group aged 10 to 15 years old, and the second: "Manga Arabia", specialized in creating content for age groups over 15 years. Both magazines will be available free of charge in monthly print and weekly electronic versions; through a special digital application for each of them, to provide an enjoyable and safe experience, and to provide high-end content in a simple Arabic language.
The launch of Manga Arabia comes in the context of the digital transformation, expansion, and growth strategy announced last July by the group, which relies on five main business pillars, centered around readers, customers, and business partners, to seize opportunities and achieve global partnerships, and invest in emerging media companies, as well as backing new ideas that support excellence, innovation, and development.
UNA
